Gehe nicht zelten, ohne diese ungeheuerlichen Outdoor-Fiaskos gesehen zu haben
Winzige Zelte für zögernde Käufer
Dieser Mann steckte seinen Kopf in eine Miniaturversion eines Skydome-Zelts, als er in der Campingabteilung des Ladens ein Zelt kaufen wollte. Diese Mini-Modelle sind eigentlich eine clevere Verkaufstaktik. Sie bieten Kunden eine verkleinerte Ansicht des Zeltdesigns, ohne dass Platz für den Aufbau einer Vollversion benötigt wird. So kann jeder auf bequemere und zugängliche Weise einen Blick auf das werfen, was er kauft.
Einzelhändler stellten außerdem fest, dass diese Mini-Modelle den Kunden helfen, sich das Produkt besser vorzustellen, was ihnen die Kaufentscheidung erleichtert. Dennoch sollte sich der Innenraum besser vorgestellt werden, denn wenn er den Kopf hineinsteckt, wird er nicht wirklich viel sehen können.
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